BofA on track to install 180,000 VoIP phones
Frequent readers will detect in these pages a note of skepticism about market studies that purport to project sky-high revenue figures five or so years out. Here’s one reason why. Bank of America is in the middle of upgrading its phone infrastructure to VoIP. It’s adding 180,000 IP phones–divided among branches, offices and call centers. The project started in 2005 and won’t be done until early 2009. It’s a big project, enough to probably skew market research numbers, but it’s not unprecedented. My question: what year do these phones get counted in? If you count them all in the start year, 2005, you’re crushing the growth rate. If you count them all in the projected end year, you’re stoking growth, but it’s hardly a prediction, is it? And what market researcher has time to go back to all major projects each year and count the installations in just that year?
For more information about the BofA VoIP migration:
- read this article in ComputerWorld